As a career coach, I often get asked, “Do I really need a cover letter?” My answer is always the same: absolutely, yes!
A cover letter is your chance to introduce yourself, demonstrate your enthusiasm for the role, and explain why the organisation excites you.
Here’s how I approach writing an effective cover letter:
Be Clear and Accurate
First, I always make sure to specify the exact job title I’m applying for. It sounds simple, but it’s surprising how often people get this wrong. Starting with clarity ensures a strong first impression.
Show Excitement
I use the cover letter to explain why the role appeals to me and why I’m excited about the organisation. In just a couple of sentences, I highlight what makes the opportunity special to me—it’s a great way to set a positive tone.
Address Gaps Head-On
If I know my CV might not tick every box for the job, I don’t shy away from it. Instead, I address it directly in the cover letter. For example, I might say, “I understand this skill is missing from my CV, but I’m actively working to develop it and am eager to grow in this area.” Honesty and willingness to learn go a long way.
Add Important Context
Sometimes, there’s extra information the employer needs to know, like if I’m relocating. If I’m applying for a job in another city, I’ll mention my plans, such as: “I’ll be moving to your city next week and will be available for interviews from [specific date].” This clears up any potential confusion.
Emphasise Willingness
Above all, I always express my willingness to do the job and contribute to the organisation. For me, it’s about showing genuine interest and enthusiasm—that’s often enough to make a strong impression.
Writing a cover letter is an opportunity to stand out. It’s where I bring my personality to life and show why I’m the right fit for the role.
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